“Get our people to use Asana properly.”
That was the brief from a creative agency. Brilliant portfolio. Award winning work. Clients who stay for years.
My first thought was, have you met your people?
The creativity, the instinct, the beautiful chaos that produces all that work. Those are the same qualities that make them resist filling in boxes. That’s your whole business.
If you design a system for the compliant, organised, box-ticking version of your team, you’ll spend your life frustrated that the real version won’t use it.
I wrote about why this is a really expensive but devestatingly common mistake I see in the latest issue of Optimise Your Operations. 👇